Hoban.
See the work Book a conversation →
Hoban.
Book a conversation →
Eight tools we've built, ready to click through

Modernise the company you've built. We find the real bottleneck and fix it simply, with software, data and the right people. Your team comes with us, and what we build lasts.

Book a conversation → See the work

Thirty minutes with a founder. We do our homework on your business before we call.

Built to last
HHoldpoint · Method statementsSample data
Draft ready
10 sections and 8 hazards, waiting on the engineer's review
CompliantWeirline · UV dose · Sample data
36.1 mJ/cm²
against a compliance minimum of 30.0
Lanework · MondaySample data
37 of 64 h
of engineer time booked, each job matched to the right trade
How we work

Not eighteen problems. Five, ranked.

We don't come back with a list of AI fixes and a fee against every one. We come back with a ranked roadmap, and ask you to commit to the first priority only.

What most firms bring back
ChatbotAI agentsCopilot rolloutAuto-emailsVoice agentLead scoringSentiment AIAuto-reportsKnowledge botAI SDRMeeting-notes AIPredictive CRMContent engineAuto-invoicingAI hiringForecasting AIDocument parserWorkflow agent
  • Eighteen fixes, all "done" by the morning
  • A fee against every one of them
  • Shipped, then left for your team to work out
What we bring back · an example
  1. 1
    Recruiters losing 30% of the week to adminBiggest daily pain, and the fastest way to win the team's trust
    We start here
  2. 2
    A CRM set up for how the firm worked in 2016
  3. 3
    Candidate data nobody trusts
  4. 4
    Marketing and sales working from different lists
  5. 5
    No clear view of margin by desk

Every priority comes with its commercial consequence, the first move, an owner inside the business, and how we'll measure it.

01

Homework

We research your business and your sector before the first call, so we arrive with good questions.

Before we speak
02

Discovery

A lot of listening. Smart questions, and no bolt-on pitch.

Week 1
03

The audit

Time with your leadership and your teams. Five priorities, ranked, each with an owner and a measure.

Weeks 2 to 4
04

One priority

You commit to the first one only. We start where we can win your team's trust.

Week 5 onwards
The rule

Technology is downstream of understanding the company.

McKinsey 7S, the way we read it

A change only sticks when all seven move together. Most AI rollouts only touch one of them.

Strategy

No return case, just a tool

Bottleneck first, with a real return

Structure

A new single-person dependency

Clear owners, documented and handed over

Systems

All the focus lands here, and the knowledge still goes stale

Simple systems that fit the workflow

Style

Rolled out too fast, from the top down

Paced so it lowers the load

Staff

Overloaded by onboarding too fast

Brought with us, not left behind

Skills

Developers who barely understand what they ship

Capability built where the work needs it

Shared values

"AI is no good"

Bring the people with us

What we build

Four things we build, all of them around your team.

We don't sell a platform. We build the simple thing your business actually needs, inside the tools you already run. Here's what that looks like.

seats.yourcompany.ie/register
Seat Register · Group software
31 tools · 2,140 paid seats · €1,140,000 a year
Illustrative data
Active in 90 days62%1,327 of 2,140 seats
Savings agreed€386,200a year
Next renewal30 NovSalesforce
ToolPaidActiveUsedCost a yearDecision
Salesforce6411
€98,300Right-size
monday.com12014
€28,800Retire
Zoom1509
€22,500Retire
Zendesk2825
€26,900Merge
Microsoft 365312309
€205,000Keep

Stack simplification

Pay for what your team actually uses, and build around what stays.

  • A seat-by-seat audit of every tool, contract and overlap
  • Keep, merge, right-size or retire, with the cost of moving counted
  • Never swap subscription sprawl for bespoke sprawl
Property and facilitiesTypically 10–15% of a tool is usedSee the work →
daybook.yourcompany.ie
Daybook · All projects
Exceptions first · synced with Procore 2 min ago
Illustrative data
Diaries filed today36 / 38
On site now1,046
Draft variations€412,600
ProjectDiaryProgrammeStatus
Ballincollig Data Hall 2Not filed3 days aheadChase diary
Mullingar Community SchoolFiled 17:0211 days behindAt risk
Cherrywood Block CFiled 17:12On programmeOn track
Grangegorman ResidenceFiled 16:05On programmeOn track
17:12●●● 4G
Cherrywood, Block C · Tue 14 Oct
Today
On site47
Weather9°C · showers 14:00
Concrete42 m³ received
Level 4 slabPoured
Needs a decisionRFI 118: ductwork clashes with beam at grid D4. 2 photos, sent to Procore.
File today

Custom software

Simple tools where two teams keep rubbing against each other.

  • Designed with the people who'll use it, in the place they work
  • Phones for the field, one live board for the office
  • Documented and handed over, so nobody becomes a single point of failure
ConstructionBuilt with the people who use itSee an example →
teams.microsoft.com · #estimating
CD
Ciara Doyle 10:14
What's our margin floor on public framework bids over €2m?
AAsk the handbookVerified
9% on frameworks over €2m, and 12% below. Anything under the floor needs sign-off from the finance director before submission.
Margin tracker FY26.xlsxBid Policy v4 · SharePoint
Owner: Aoife Byrne, Finance Director · checked 3 days ago

Insight and knowledge

Messy data in. Answers your team can trust out.

  • Reporting built from the data you already have
  • Knowledge with an owner, access by team, kept current
  • Answers inside Teams, Slack or the CRM, with their sources
ConstructionEvery answer has a named ownerSee an example →
enquiries.yourcompany.ie
Enquiry #4821 · Private dining, 14 guests
Sarah Keane · web form · Friday 18:42
Booked
18:42
Web form received · 14 guests, Saturday 25 Oct
18:44
Missed call from +353 87 ••• 4410, text back sent within a minute: "Sorry we missed you, Sarah. We'll ring you at 9."
18:48
Personal reply sent with menus and dates 6 min
09:02
Events manager called back · menu and deposit link sent
09:20
€420 deposit paid · deal won in HubSpot

Revenue systems

Every enquiry answered, every follow-up sent, every time.

  • Instant, personal replies to every form and every missed call
  • CRM hygiene that holds up without anyone nagging
  • Quality on rails for everything a customer sees
HospitalityMissed calls answered within a minuteSee an example →
Works where you work

We build around your tools, not over them.

Your team already knows its tools. We build around the workflow and the software you pay for, and change only what earns its place. Bringing your people with us is the work.

HubSpotSalesforceMicrosoft TeamsOneDriveSlackGoogle WorkspaceGmailGoogle DriveNotionXeroPower BImonday.com
JiraConfluenceZendeskIntercomFigmaAirtableAsanaStripeMicrosoft 365SageQuickBooksGoogle Sheets

We learn your way first

You own the workflow. We map how the work really gets done, then build around it and around your people, not around a vendor's idea of how you should work.

Change management is the work

Nothing goes live until the people using it have shaped it. We build confidence through involvement and clarity, and we treat pushback as information.

Our point of view

AI is showing every company where its systems are weak. Automating on top of them won't fix it.

Everyone is trying to automate everything at once, and it doesn't work like that. We find the one bottleneck that matters, fix it simply, and build up from there, inside your business and with your team. The work below is what that looks like.

The work

Don't take our word for it. Click through it.

Tools our team has built for established businesses, rebuilt as working prototypes. Every name and number in them is invented, and the client's details are withheld.

· Sample dataOpen full screen
Loading the prototype…

About this project →
Who shows up

One accountable team. Specialists on call.

We bring in boutique specialists around your biggest bottleneck, and we stay the one relationship you deal with. You never coordinate the providers.

The clientYour biggest
bottleneck
Hoban.Strategy plus a full in-house engineering team. One accountable relationship.
Recruitment
Sales
CRM
Operations
Brand
AI
Escalation, handledWhen something needs attention, it gets it fast. Someone answers every call and every email.
Bespoke by defaultBuilt around your business, not a template we sell to everyone.
Uptime mattersNothing we've built sits unwatched, or down, for a week.
Founders

Two worlds. One team.

Engineering depth, and a network built on trust. Neither founder covers both.

Hugh Murphy

Hugh Murphy

Co-founder, Engineering

Engineering on major projects for Irish Water and construction, and founder of ATAQ Systems. Hugh leads our in-house engineering team and decides how technology is placed inside a business so that it lasts.

James Galligan

James Galligan

Co-founder, Brand and Partnerships

Founder of the A-Players Club. James sets the standard for how Hoban shows up and who we stand beside, and he's the reason so many of our conversations start with an introduction.

James Hoban's drawing of the President's House, Washington
James Hoban's drawing of the President's House. Public domain.
Where the name comes from

From rural Kilkenny to the White House.

James Hoban grew up with very little in rural Kilkenny and became obsessed with architecture. He crossed the Atlantic, won the 1792 competition to design the President's House, and oversaw its building. When British troops burned it in 1814, he was the one brought back to rebuild it. More than two hundred years on, his walls are still standing.

Survey firstUnderstand the ground before anything is built.
Timeless over trendyStructure that lasts decades, not a season.
BraveryTake the bigger leap when it's the right one.
Why Hoban

We don't arrive with a way. We learn yours, and challenge it.

A consultancyTells you what to do
A dev shopBuilds what it's asked to build
A recruiterFinds people
An MSPMaintains systems
HobanSits across the whole problem: what's stopping this company from performing better, and what combination fixes it.
PeopleProcessSoftwareAI
The first conversation

Pull up a chair.

What's stopping your company from performing better? That's the first conversation.

Book a conversation →
You'll speak to Hugh or James.